7 Steps for the Perfect Landing Page
With all the debate swirling around blogs and magazines about the importance or non-importance of the fold, when you’re designing a landing page please consider using it to your advantage.
When I design landing pages I don’t try to cram everything above the fold and clutter up the top 500 pixels of my design, but I do like to design so that images, headlines or text teeter on the line. This creates a ‘teaser’ for the user to scroll down more and check out the rest of the page.
I personally believe that most users scroll anyway when a page loads, it’s almost reflex, but this doesn’t mean that they see or read everything below the fold. It’s more of a quick ‘size up’. If the page looks too long they may get chased away. So put things below the fold that are eye catching. A lot of designers will put all the cool graphics above the fold and then bury large blocks of boring text below the fold. If the user does a quick scroll down and sees all of that boring text, they might get scared and leave your page.
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