Five Copywriting Errors That Can Ruin A Company’s Website
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project.
The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline. I hope these content tips will help you stay ahead of the game and build a better website in your next project.
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