How To Track Social Conversions On Landing Pages
Earlier this month, Google released Google +1 buttons for websites. This seems like a good occasion to celebrate social conversion on landing pages — and provide you with the links and sample code to implement it in your own post-click marketing.
By social conversion, we mean a social-oriented action that a user takes on one of your pages: clicking a Facebook Like button, clicking a Twitter Follow button, or clicking a new Google +1 button.
For example, any of these buttons:
In some cases, this may be the primary call-to-action for a certain landing page: you deliver meaningful content to a targeted audience, and in exchange, you ask them to socially promote you. In many scenarios, however, these social features will be secondary calls-to-action — an optional (but valuable) way to build engagement.
However, while many people include social sharing buttons on their pages, few of them track their usage. But to optimize something, you need to measure it. We’ll show you how here.
The rest of this article will be a little technical — sample Javascript and links to APIs. If that’s not your cup of tea, you may want to collaborate with a marketing technologist and share this article with them.
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