Interesante post que explica porque las agencias de publicidad – bueno; la mayoría de ellos – son malos para el Web marketing.
Ad Agency Websites and Why They Stink
I have to smile (OK, laugh) at the ad agency websites that I have reviewed lately. Ironically, most advertising agency sites demonstrate a fundamental lack of understanding of online marketing and advertising.
I should not laugh: because it is actually quite sad.
The typical agency web approach demonstrates the creativity of a kindergarten mindset. Most agency websites seem to think of the internet as a mere showcase for arts-and-crafts projects and see-how-clever-we-are copy.
But the internet isn’t Mom’s world-wide refrigerator. A business audience deserves thoughtful ideas and much better presentation. A business audience is often looking for intelligent marketing leadership that simply cannot be found at most agency websites.
